American Express RED
Date: 06 March 2006
American Express RED will be the first credit card targeted at "conscience consumers" who make decisions about brands based on their social, ethical and environmental values.Bono (from U2) and Bobby Shriver created RED so that consumers can take an active and sustainable role in the fight against HIV and AIDS in Africa. Each quarter, American Express RED transfers 1% of all eligible spend (up to a limit of £5000) to Global Fund-Financed programs in Africa.
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